ABOUT DEBBI and ADAM
Debbi DiMaggio, Real Estate Advisor, Entrepreneur • 6x Author • Speaker • Mindset Coach | 01047447
Nationally Recognized Luxury Real Estate Leader, Entrepreneur & Creator of Mindset In Motion™
Debbi DiMaggio is a nationally recognized Realtor®, entrepreneur, mindset coach, speaker, podcast host, philanthropist, and 6x author known for inspiring others to elevate their lives, businesses, and mindset through purposeful action and authentic connection.
With nearly 35 years of full-time real estate experience, Debbi is a partner at Corcoran Icon Properties and co-leads The DiMaggio Betta Group alongside her husband, Adam Betta, and son, Chase Betta. Together, their family-driven team has been consistently recognized among the top 1.5% of real estate professionals in the United States. Based in the Piedmont office where Debbi was raised and where she and Adam built their family and business, the team’s success is rooted in community, innovation, service, and long-standing relationships.
Beyond real estate, Debbi has evolved into a lifestyle and mindset entrepreneur, empowering others through coaching, speaking engagements, workshops, branding collaborations, and her transformational platform, Mindset In Motion™. As Marketing Director and coach for a network of more than 80 agents, she is passionate about mentoring professionals to think bigger, take aligned action, and create meaningful success both personally and professionally.
She enjoys helping her clients as much as she enjoys empowering her Realtor® colleagues. As the creator of multiple coaching systems and success frameworks — including Foundation 4 Success and The 5 C’s of Real Estate & Entrepreneurship — Debbi believes collaboration, consistency, communication, creativity, and community are essential building blocks for long-term success. Her commitment to mentoring, collaboration, and empowering others has become a cornerstone of both her business philosophy and leadership style.
Known for blending luxury real estate expertise with wellness, design, personal growth, and entrepreneurial leadership, Debbi’s approach is centered around one belief:
“Luxury is a service, not a price point.”
Her philosophy of treating every client like a VIP — whether first-time buyer, investor, entrepreneur, or celebrity client — has become a defining hallmark of The DiMaggio Betta Group brand.
Debbi’s passions for architecture, interior design, travel, wellness, branding, and human connection continue to shape her work and creative ventures. Through her podcast, coaching, writing, and charitable involvement, she inspires others to embrace reinvention, confidence, and possibility at every stage of life.
Debbi is the author of six books focused on mindset, transformation, entrepreneurship, beauty, and real estate success, including Contained Beauty, The Art of Real Estate, Real Estate Rules! 52 Ways to Achieve Success in Real Estate, Beauty At Any Age, and her newest book, Mindset In Motion™, launching in 2026.
She is also the host of the podcast Mastering the Art of Success — formerly Mastering the Art of Real Estate — where she interviews entrepreneurs, designers, authors, innovators, and industry leaders on topics including business, lifestyle, branding, design, mindset, and personal transformation.
Career Highlights
• Host of Mastering the Art of Success Podcast
• Recognized Among the Top 1.5% of Realtors in America — RealTrends + Tom Ferry
• America’s Top 100 Real Estate Agents
• Forbes Five Star Realtor
• Member of the exclusive Haute Residence Network
• Featured in Top Agent Magazine
• Co-Founder of Highland Partners during the 2009 recession
• Marketing Director & Coach for 80+ agents
• International speaker, entrepreneur, coach, and author
Debbi’s Guiding Principles
• “Follow Your Passion. Live Your Purpose.”
• “Luxury Is a Service, Not a Price Point.”
• “Collaboration Is Key.”
• “It Takes a Village.”
• “Mindset Creates Momentum.”
• “Success Happens When Vision Meets Action.”
When she’s not working with clients, coaching entrepreneurs, recording podcasts, or writing, Debbi enjoys traveling with her family, skiing, pickleball, bocce, discovering inspiring destinations and design, visiting her daughter in New York, and supporting numerous charitable organizations throughout her community.
Through real estate, entrepreneurship, coaching, and storytelling, Debbi DiMaggio continues to inspire others to dream bigger, pivot fearlessly, and create a life aligned with passion, purpose, and possibility.
Adam Betta, Broker | Real Estate Advisor | Corcoran Icon Leadership | 00979841
Managing Broker and Leadership Board, Corcoran Icon Properties | DiMaggio Betta Group, Partner Top 1.5% of Real Estate Professionals in the U.S. DRE #00979841
A licensed broker since 1989 and a 4th-generation San Francisco native, Adam Betta brings more than three decades of experience to every transaction. As Managing Broker and a member of the CIP Leadership Team, Adam oversees 80 agents, partners closely with legal counsel, and guides the office managers and agents through the daily complexities of real estate, with a particular focus on the most consequential part of any deal: disclosures.
Clients and colleagues know Adam for one thing above all: accessibility. Whether he's on a ski lift, on the golf course, late at night, or first thing in the morning, Adam picks up. That responsiveness — paired with meticulous attention to detail and the patience to walk anyone through a complicated question — is what keeps transactions on track and clients confident from offer to close.
Experience Across Every Price Point
Adam represents buyers and sellers across the full spectrum of the market, from first-time starter homes to multi-million-dollar estates. His comprehensive toolkit, sharpened over thirty-plus years, allows him to tailor strategy to each client's unique goals and deliver results that reflect both market realities and personal priorities.
A Career Built on Depth
Adam earned his real estate license in 1987 and began his career selling residential properties in San Francisco before relocating to Piedmont to raise his family. In 1998, he founded The Highland Group, a property management and leasing company, before joining The Grubb Company as a Broker Associate. Seeking a deeper understanding of the lending side of the business, Adam spent several years in the mortgage industry, knowledge that continues to give his clients an edge today.
In 2009, in the middle of the recession, Adam partnered with Debbi DiMaggio and Heidi Marchesotti to launch Highland Partners. After twelve years building the firm, Highland Partners merged with Corcoran, where Adam has continued to grow as a leader and broker.
Strategic Mind, Practical Expertise
Adam credits much of his success to his economics degree from the University of San Francisco, where he graduated cum laude. That foundation gives him a strategic edge at the negotiating table and a fluency in the numbers that complex transactions demand. His command of property management, leasing law, and intricate loan programs allows him to advise clients on everything from increasing the value of an investment property to deciphering the fine print on a lending package.
Career Highlights
- Licensed Real Estate Broker since 1989
- Co-founder of Highland Partners (2009)
- Managing Broker, Corcoran Icon Properties
- Board Member, Corcoran Icon Properties
- CIP Leadership Team
- Top 1.5% of Real Estate Professionals in the United States
- Expert in property management, leasing, lending, and negotiations
- USF, Cum Laude — Economics
Beyond his work, Adam is a devoted father, published author, and lifelong sports enthusiast. His combination of technical depth, calm presence under pressure, and genuine care for his clients has built a base of loyal clients and referrals that continues to grow year after year.
WHAT CLIENTS SAY?
KIND WORDS FROM OUR LOVELY CLIENTS
The best decision I made in selling my mid-century modern Piedmont home of 48 years, was choosing Debbi and Adam as my Realtors. Throughout, they made me feel that I was their only and most important client. Debbi and Adam are a great professional team, practical, persistent, personal, thorough, responsive, and extremely successful in a very competitive profession, with good reason! -Barbara Barer
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