Top 5 Ways to Market a Home

When it comes to selling a home, thoughtful marketing can make all the difference. From creating buzz to making sure the right buyers walk through the door, every strategy counts. Here are my top five tried-and-true ways to market a home effectively.

1. Host Open Houses Frequently

You can never overexpose a home by holding it open. New buyers are entering the market every day—many without a Realtor—so making the property accessible and convenient is essential. Open houses invite curiosity, create energy around the listing, and often attract serious buyers who appreciate an easy way to tour the home.

2. Leverage Social Media

Today’s homebuyers and sellers love scrolling through beautiful homes for inspiration. Just as visitors attend open houses to collect ideas, social platforms offer a digital way to showcase lifestyle, design, and your work as an agent. Thoughtful, visually appealing posts can draw new eyes to your listing and widen your reach far beyond the local market.

3. Network with Fellow Agents

Agents are colleagues—not competitors. Real estate is a relationship-driven business, and we rely on one another to match buyers and sellers. Sharing upcoming listings, discussing buyer needs, and staying connected strengthens the entire marketplace and positions your listing for maximum exposure.

4. Build Strong Neighborhood Relationships

Cultivate a network of agents who specialize in key neighborhoods. These colleagues often have inside knowledge about upcoming listings—sometimes weeks before they hit the market. In Piedmont, for example, Adam and I maintain a curated list of trusted agents we call on regularly. Whether they have a new listing coming soon or insights about a home being prepped for market, these relationships are invaluable.

5. Throw a Party

This final tip was inspired by an article written about my colleague Bernie and me when we listed a beautifully reinvented home in Piedmont. What did we do? We threw a party—actually, two. First, we hosted a daytime luncheon for the agent community. That evening, we unveiled the home to neighbors, friends, colleagues, and clients. These events created excitement, showcased the home’s transformation, and generated meaningful buzz.

If you’re considering buying or selling in the East Bay, LA, or beyond, my team and I would love to guide you. We also collaborate with a trusted network of knowledgeable agents nationwide and internationally. Wherever your next chapter leads, we’re here to help.