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Top 5 Ways to Market a Home
When it comes to selling a home, thoughtful marketing can make all the difference. From creating buzz to making sure the right buyers walk through the door, every strategy counts. Here are my top five tried-and-true ways to market a home effectively.
1. Host Open Houses Frequently
You can never overexpose a home by holding it open. New buyers are entering the market every day—many without a Realtor—so making the property accessible and convenient is essential. Open houses invite curiosity, create energy around the listing, and often attract serious buyers who appreciate an easy way to tour the home.
2. Leverage Social Media
Today’s homebuyers and sellers love scrolling through beautiful homes for inspiration. Just as visitors attend open houses to collect ideas, social platforms offer a digital way to showcase lifestyle, design, and your work as an agent. Thoughtful, visually appealing posts can draw new eyes to your listing and widen your reach far beyond the local market.
3. Network with Fellow Agents
Agents are colleagues—not competitors. Real estate is a relationship-driven business, and we rely on one another to match buyers and sellers. Sharing upcoming listings, discussing buyer needs, and staying connected strengthens the entire marketplace and positions your listing for maximum exposure.
4. Build Strong Neighborhood Relationships
Cultivate a network of agents who specialize in key neighborhoods. These colleagues often have inside knowledge about upcoming listings—sometimes weeks before they hit the market. In Piedmont, for example, Adam and I maintain a curated list of trusted agents we call on regularly. Whether they have a new listing coming soon or insights about a home being prepped for market, these relationships are invaluable.
5. Throw a Party
This final tip was inspired by an article written about my colleague Bernie and me when we listed a beautifully reinvented home in Piedmont. What did we do? We threw a party—actually, two. First, we hosted a daytime luncheon for the agent community. That evening, we unveiled the home to neighbors, friends, colleagues, and clients. These events created excitement, showcased the home’s transformation, and generated meaningful buzz.
If you’re considering buying or selling in the East Bay, LA, or beyond, my team and I would love to guide you. We also collaborate with a trusted network of knowledgeable agents nationwide and internationally. Wherever your next chapter leads, we’re here to help.
Transform your space with the power of color
The colors in your home are more than decorative choices. While the science behind it can get complex, the basic idea is simple: colors have a powerful impact on our emotions and perceptions. They set the mood, influence emotions and create a unique atmosphere in each room. Whether you want to energize your mornings, calm your evenings or inspire creativity, using color strategically can completely transform your living space.
Warm shades like red, orange and yellow can energize and stimulate conversation, while cooler tones such as blue, green and purple promote relaxation and serenity. Neutral colors provide a blank canvas for flexibility, while bold accents add personality and flair. Understanding this dynamic allows you to choose hues that fit the function and mood of each room.
Creating Calm
For a serene and restorative space, lean into cool tones. Soft blues evoke tranquility, making them ideal for bedrooms and bathrooms. Light greens, reminiscent of nature, inspire balance and renewal. Pair these hues with neutral shades like soft whites or grays to maintain a peaceful ambiance.
Adding Energy
For spaces where you want to inspire activity and conversation, warm colors are your go-to. Red, often seen as bold and passionate, can stimulate excitement and even appetite. That’s why it’s a favorite in dining rooms or kitchen accents. Yellow is cheerful and uplifting, great for living rooms or home offices where creativity thrives. To keep the energy balanced, use these colors in moderation or as accents.
Setting a Sophisticated Tone
For a touch of elegance, deep jewel tones like emerald green, sapphire blue or amethyst purple work wonders. These colors exude richness and depth, perfect for formal dining rooms or a study. When combined with metallic accents like gold or silver, the effect is both timeless and modern.
Ways to Incorporate Colors into Your Space
ACCENT WALLS: Choose one wall to paint a bold color and keep the others neutral. This can create a striking focal point without being too overpowering.
THROW PILLIOWS & RUGS: If you’re hesitant about painting, introduce color through textiles. Colorful throw pillows, rugs or curtains can add a pop of personality and make the space feel vibrant.
FURNITURE: If you’re willing to take a bigger leap, colorful furniture like a bright couch or a statement armchair can serve as the room’s focal point.
ART & DECOR: Artwork and decor pieces like vases, lamps or picture frames are another excellent way to infuse color into your room without committing to a full-color scheme.
Tips for Choosing the Right Color
1. START WITH THE MOOD: Think about the type of mood you want to create in the room. Do you need energy and creativity or is a calm, relaxing environment what you’re after? Choose a color that reflects that mood — vibrant shades for energy, cool tones for relaxation.
2. USE COLOR ACCENTS: If you’re hesitant to commit to a bold color, start small. Throw pillows, artwork or even fresh flowers can introduce a pop of color without overwhelming a space.
3. CONSIDER LIGHTING: Remember that lighting plays a significant role in how colors appear. Warm lighting can enhance cozy tones, while bright white lights highlight cooler shades. Test colors in different lighting to get an accurate sense of how they will look.
4. GO FOR TIMELESSNESS: For walls and major furniture, stick to classic shades that won’t feel dated and use trendy colors for accents that are easier to swap out.
When we stage a home we always opt for white, specifically, Benjamin Moore White Dove. White is best so potential buyers can visualize themselves in the home, bringing in their imagination. If a home is already too specific in regards to color and style the buyer cannot place themselves in the home and might walk away without even examining the home. With that said, when we design for ourselves, of course, go wild! Enjoy your home. I opted for PINK throughout my home, and in a few months it might be re-imagined using a beige, tan and white color palette. Whatever you opt for, be creative, express yourself. However, when the time comes to sell don’t be upset when I suggest we paint it all out. I know I would have to do the same to my home.
If you are interested in understanding what sells when the time comes in terms of lighting, paint color to counters, knobs, handles, pulls, and faucets, even sinks, I’d be happy to stop by. I can also tour with you on Zoom or Facetime. Reach out, Debbi DiMaggio 510.414.6777 call, text or email – Debbi.DiMaggio@corcoranicon.com www.DebbiDiMaggio.com | www.DebbiPodcast.com
How Debbi can help Seniors Dance into their Next Chapter
Baby Boomers Hold the Keys: Unlocking Equity and Embracing Life’s Next Chapter
By Debbi DiMaggio, Senior Real Estate Specialist
www.SeniorsNextChapter.com
Did you know that Baby Boomers hold more home equity than any other generation?
After decades of homeownership, many Boomers are now sitting on a goldmine. In fact, according to recent studies, Baby Boomers control over 40% of the nation’s housing wealth. Yet many remain in large homes that no longer suit their current lifestyle—homes that are filled with memories, yes, but also stairs, unused rooms, and maintenance demands.
As a Senior Real Estate Specialist (SRES®) and downsizing expert, I help Baby Boomers and seniors make sense of their options—and more importantly, their opportunities.
Why Now Might Be the Right Time to Sell
Whether it’s the desire to be closer to family, explore a new lifestyle, or simplify your surroundings, many seniors are beginning to ask:
“What’s next for me?”
With today’s real estate market still seeing steady demand, this is an ideal time to unlock the equity you’ve built and use it to fund a new chapter of your life—one filled with freedom, flexibility, and peace of mind.
Common Reasons Boomers Are Making a Move:
- Downsizing to a more manageable home or condo
- Relocating to be near children and grandchildren
- Transitioning to independent or assisted living communities
- Leveraging equity to travel, invest, or enhance retirement
- Minimizing upkeep and maximizing quality of life
You Don’t Have to Do It Alone
Let’s face it—selling a home after 20, 30, or even 40+ years can feel overwhelming. The emotional weight, the logistics, and the “Where do I start?” questions can stall progress before it even begins.
That’s where I come in.
As the founder of Seniors Next Chapter, I specialize in supporting seniors and their families through this exact process. I combine deep real estate expertise with compassion, patience, and a carefully curated network of trusted professionals—from movers to estate sale organizers, home stagers to contractors.
Here’s How I Help:
- Step-by-Step Guidance: From preparing your home for sale to finding your next place, I walk you through every step.
- Customized Plans: No two transitions are alike. I create a tailored roadmap based on your goals and timeline.
- Trusted Resources: I connect you with downsizing services, relocation experts, legal and financial advisors.
- Compassionate Support: I’ve helped many clients navigate this life transition—and I treat every situation with care and understanding.
Start Planning Your Next Chapter Today
Whether you’re ready to move in the next few months or just beginning to think about the future, it’s never too early to start a conversation.
If you’re curious about your home’s value, the current market, or what’s possible with the equity you’ve built over the years, I’d be honored to help.
Visit www.SeniorsNextChapter.com
Schedule a free consultation
Let’s talk about your goals, your dreams, and how we can make them happen—together.
Because the next chapter should be filled with joy, freedom, and possibility.
And it starts with the right guidance.
—
Debbi DiMaggio
Senior Real Estate Specialist (SRES®)
Founder, Seniors Next Chapter
www.SeniorsNextChapter.com
Debbi writes on Real Estate, Her Podcast, Mindset, Helping and Inspiring Others To Live Their Best Life, Travel and Sometimes, Health and Wellness. Connect with Debbi @ 510.414.6777 Debbi.DiMaggio@corcoranicon.com or instagram.com/debbidimaggio
Join Us for A Workshop and Panel Discussion for Seniors
Seniors Next Chapter | Navigating Your Next Move | Demystifying the Downsizing Process
You’re Invited: Join Us on May 10th from 11-1:30PM | Panel and Workshop for Seniors and those Supporting Seniors
- Debbi DiMaggio, DiMaggio Betta Group, Real Estate Advisors for the Generations
- Kimberly Sweeney, Moving Angels | Certified Senior Move Manager, Collectibles Advisor
- Laura Klein, Spruce Home Advantage
- Liz Lummis O’Neil, New York Life Insurance Company (Long Term Care Insurance)
- Isaac Kim, Wealth Management | Tax Deferred Exchange
- Mele Shavers | Authentic Home Care (Aging In Place)
- Esther Kestenbaum, Preferred Placement
- Zach Griffin, Mortgage Consultant
- Shane Barnard Law, Trust Attorney
Sponsored By: Dylan Sanders, AMS Relocation | Bekins Moving Company, Experts in Moving Older Adults
As seniors prepare to downsize and move to their last home, they often face several concerns and needs.
Here are the top five:
- **Emotional Support**: Leaving a long-time home can be emotionally challenging. Seniors may need assistance coping with the feelings of loss and nostalgia, along with support from family or counseling services.
- **Decluttering and Organizing**: Sorting through years of belongings can be overwhelming. Seniors often need help deciding what to keep, donate, or discard, making this process smoother and less stressful.
- **Finding the Right Living Arrangement**: Choosing a suitable new home, whether it’s a smaller house, apartment, or assisted living facility, is crucial. Seniors may require guidance in researching options that fit their needs and budget.
- **Financial Planning**: Downsizing can impact finances significantly. Seniors often need help understanding the financial implications, including the sale of their current home, moving costs, and budgeting for their new living situation.
- **Health and Mobility Considerations**: Seniors may have specific health or mobility needs that influence their new living arrangements. They may need assistance in finding a home that accommodates these requirements, including accessibility features or proximity to healthcare facilities.
Addressing these concerns can help ensure a smoother transition to a new, more manageable living situation.
Note: Debbi can also connect you with experienced and compassionate Real Estate Advisors and Organizers in cities and states beyond the East Bay Area, a service she has successfully provided for many years.
Come with Questions or Reach Out Ahead of Time So We Can Come Better Prepared | Debbi.DiMaggio@corcoranicon.com 510.414.6777
Debbi DiMaggio is an accomplished author, the host of Mastering the Art of Real Estate, and a seasoned real estate expert with a passion for helping clients navigate the complexities of the real estate market. With over 30 years of experience in luxury real estate, Debbi has earned a reputation for her insightful approach and dedication to client satisfaction.
She believes in the importance of building genuine relationships to create lasting connections and trust with her clients in both her writing and real estate endeavors. When she’s not selling homes or writing, Debbi enjoys inspiring others to pursue their dreams, traveling, meeting new people, and her charity work with UCSF Benioff Children’s Hospital Oakland and Race to Erase MS. Connect with Debbi at SeniorsNextChapter.com | 510.414.6777
Debbi DiMaggio is a highly experienced real estate professional with more than 30 years in the industry, specializing in the vibrant San Francisco Bay Area, and LA markets. She has built a reputation for her deep understanding of residential real estate and her unwavering commitment to exceptional client service. Debbi’s extensive knowledge and keen negotiation skills have earned her numerous accolades making her a trusted advisor for first time home buyers to seasoned buyers and sellers. Debbi holds the Seniors Real Estate Specialist® (SRES®) designation, reflecting her dedication to assisting seniors in downsizing and transitioning to their next phase with empathy and expertise.
In addition to her real estate career, and podcast host of, “Mastering The Art of Real Estate,” she is a mentor and coach. Debbi is also a published author and has written extensively on the nuances of residential real estate in her books, “The Art of Real Estate” and “52 Ways To Achieve Success in Real Estate,” as well as for Piedmont Living Magazine and The Piedmont Post, as the real estate editorial expert. Debbi is currently working on her newest books, “From Locker Room to Boardroom: Athletic Mindsets Driving Business Success” and “100 Days of the Empty Nest.”
Seniors In Transition
Downsizing Made Simple: Supporting Seniors Through Life’s Next Chapter
For over 30 years, we’ve helped seniors and their families navigate one of life’s biggest transitions—downsizing and moving into a new chapter with ease. From planning and organizing to handling the heavy lifting, our dedicated team takes care of every detail so you don’t have to. Whether you’re preparing for a move or simply thinking ahead, starting early can make all the difference. Let us make the process seamless and stress-free.
Where Do You Begin?
The thought of downsizing can feel overwhelming. A lifetime of memories, cherished possessions, and sentimental belongings—what stays, what goes, and how do you decide?
You may be wondering:
- Where do I start?
- What do I do with all of my things?
- My children live far away—who will help me?
Many seniors find this time to be isolating, especially as family members are busy with their own lives. That’s where we come in.
You’re Not Alone—We’re Here to Help
We provide a clear, compassionate plan to ease your worries and simplify the process. Our team walks you through every step, just as we have for so many others. And if you’d like, we can even connect you with past clients who can share their experiences.
Whether you’re planning for yourself or assisting a parent or grandparent, know that you are in good hands. Our kind and qualified team understands the emotional and logistical challenges of this transition. We are here to lighten the load and make this next chapter a positive and empowering experience. Let’s start the conversation. Schedule a call today—we’re here for you every step of the way. Debbi DiMaggio | 510.414.6777 | SeniorsNextChapter.com
You’re Invited: Join Us on May 10th from 11-1:30PM | Panel and Workshop for Seniors and those Supporting Seniors
- Debbi DiMaggio, DiMaggio Betta Group, Real Estate Advisors for the Generations
- Kimberly Sweeney, Moving Angels | Certified Senior Move Manager, Collectibles Advisor
- Laura Klein, Spruce Home Advantage
- Liz Lummis O’Neil, New York Life Insurance Company (Long Term Care Insurance)
- Isaac Kim, Wealth Management | Tax Deferred Exchange
- Esther Kestenbaum, Preferred Placement
- Mele Shavers | Authentic Home Care (Aging In Place)
- Zach Griffin, Mortgage Consultant
- Shane Barnard, Trust Law
Sponsored By: Dylan Sanders, AMS Relocation | Bekins Moving Company, Experts in Moving Older Adults
Debbi DiMaggio is an accomplished author and a seasoned real estate expert with a passion for helping clients navigate the complexities of the real estate market. With over 30 years of experience in luxury real estate, Debbi has earned a reputation for her insightful approach and dedication to client satisfaction.
She believes in the importance of building genuine relationships to create lasting connections and trust with her clients in both her writing and real estate endeavors. When she’s not selling homes or writing, Debbi enjoys traveling, meeting new people, and her charity work with UCSF Benioff Children’s Hospital Oakland and Race to Erase MS. Connect with Debbi at 510.414.6777 | DiMaggioBettaGroup.co | SeniorsNextChapter.com
Navigating the Downsizing Journey: How The DiMaggio Betta Group Supports Seniors
Downsizing can be a significant life change for seniors, often bringing a mix of emotions, challenges, and opportunities. At The DiMaggio Betta Group, we understand that this transition can feel overwhelming, but it doesn’t have to be.
Mastering the Art of Home Pricing: Unlock Maximum Market Value
Pricing a home accurately while considering factors such as the quality of work, design, layout, and condition is crucial for attracting potential buyers and maximizing the sale price. Here’s an outline to guide you through the process:
Common Questions Asked by Home Sellers
Real estate clients who are interested in selling their property typically have various questions and concerns. Here are some common topics they may want to know about:
- Market Analysis: Clients often want to understand the current market conditions in their area, including recent sales prices, average days on market, and trends affecting property values.
- Pricing Strategy: Clients seek guidance on setting the right price for their property. They may want to know the fair market value, comparable sales in the neighborhood, and factors that can impact the listing price.
- Marketing Plan: Sellers want to know how their property will be marketed to attract potential buyers. They may inquire about online listings, professional photography, open houses, virtual tours, print advertising, and social media promotion.
- Repairs and Staging: Clients may ask about necessary repairs or improvements that can enhance the appeal of their property. They may also seek advice on staging, decluttering, or depersonalizing the home to make it more marketable.
- Timing and Timeline: Sellers often want to know how long it may take to sell their property and the best time to list it. They may inquire about seasonal market fluctuations and the average time properties stay on the market in their area.
- Negotiation and Offers: Clients may have questions about the negotiation process, including how to evaluate and respond to offers. They may want to understand contingencies, inspections, and potential counteroffers.
- Costs and Fees: Sellers often want to know about the costs associated with selling their property, such as real estate agent commissions, closing costs, and potential expenses related to repairs or staging.
- Legal and Documentation: Clients may have questions regarding the legal aspects of selling real estate, including required disclosures, contracts, and any local regulations or permits that may apply.
- Tax Implications: Sellers may seek information on the tax consequences of selling their property, such as capital gains taxes or tax exemptions that may be applicable in their situation.
- Moving and Relocation: Clients may inquire about resources for moving services, storage options, and assistance with the logistics of relocating to a new property.
These are just a few examples of the questions and concerns that real estate clients typically have when considering selling their property. Each client’s situation may vary, so it’s important to address their specific needs and provide personalized guidance throughout the selling process.
Interested in specifics for your home or move, just reach out. The DiMaggio Betta Group looks forward to speaking with you.
5 reasons a seller should stage
- We get one chance to make a good first impression, and selling a home is no different
- Photographs look better and will draw in more Buyers and provide more marketing opportunities
- The home will sell faster
- Buyers can visualize themselves in the home easier
- Staging is an expense, thus a tax write-off for the Seller
Allow us to help you prepare your home for market. Step Inside
5 reasons a seller should stage
- We get one chance to make a good first impression, and selling a home is no different
- Photographs look better and will draw in more Buyers and provide more marketing opportunities
- The home will sell faster
- Buyers can visualize themselves in the home easier
- Staging is an expense, thus a tax write-off for the Seller
Allow us to help you prepare your home for market. Step Inside
