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Top 5 Ways to Market a Home
When it comes to selling a home, thoughtful marketing can make all the difference. From creating buzz to making sure the right buyers walk through the door, every strategy counts. Here are my top five tried-and-true ways to market a home effectively.
1. Host Open Houses Frequently
You can never overexpose a home by holding it open. New buyers are entering the market every day—many without a Realtor—so making the property accessible and convenient is essential. Open houses invite curiosity, create energy around the listing, and often attract serious buyers who appreciate an easy way to tour the home.
2. Leverage Social Media
Today’s homebuyers and sellers love scrolling through beautiful homes for inspiration. Just as visitors attend open houses to collect ideas, social platforms offer a digital way to showcase lifestyle, design, and your work as an agent. Thoughtful, visually appealing posts can draw new eyes to your listing and widen your reach far beyond the local market.
3. Network with Fellow Agents
Agents are colleagues—not competitors. Real estate is a relationship-driven business, and we rely on one another to match buyers and sellers. Sharing upcoming listings, discussing buyer needs, and staying connected strengthens the entire marketplace and positions your listing for maximum exposure.
4. Build Strong Neighborhood Relationships
Cultivate a network of agents who specialize in key neighborhoods. These colleagues often have inside knowledge about upcoming listings—sometimes weeks before they hit the market. In Piedmont, for example, Adam and I maintain a curated list of trusted agents we call on regularly. Whether they have a new listing coming soon or insights about a home being prepped for market, these relationships are invaluable.
5. Throw a Party
This final tip was inspired by an article written about my colleague Bernie and me when we listed a beautifully reinvented home in Piedmont. What did we do? We threw a party—actually, two. First, we hosted a daytime luncheon for the agent community. That evening, we unveiled the home to neighbors, friends, colleagues, and clients. These events created excitement, showcased the home’s transformation, and generated meaningful buzz.
If you’re considering buying or selling in the East Bay, LA, or beyond, my team and I would love to guide you. We also collaborate with a trusted network of knowledgeable agents nationwide and internationally. Wherever your next chapter leads, we’re here to help.
10 Reasons to Buy Your Home with The DiMaggio Betta Group
When you buy a home with the DiMaggio Betta Group, you might enjoy several benefits beyond just the property itself. Here are ten potential perks:
- **Expert Guidance**: Benefit from the expertise of seasoned real estate professionals who can help navigate the buying process. Adam and Debbi have been guiding clients for nearly 35 years, and successfully launched Highland Partners Real Estate during the recession. (Merged with Corcoran in 2021).
- **Negotiation Skills**: Strong negotiation tactics to secure the best price and terms for your new home. One of their greatest strengths—and a valuable asset to you—is their strong network and close relationships with agents in the areas where you’re looking to buy.
- **Market Insights**: Access to valuable local market data that helps you make informed decisions. Due to their close relationships with their agent colleagues, they can help appraisers when the time comes to have your home appraised during the loan process. If a home is pending, Adam or Debbi will call the listing agent to gain insight on the sale price. Only agents with close relationships can obtain this information prior to closing.
- **Home Inspection Services**: Assistance in arranging thorough home inspections to ensure the property is in good condition – is standard in many areas, however, in our area, it is customary that the seller will provide up front. With that said, Debbi and Adam will call on their contractors, plumbers, electricians or others (on short notice) to obtain valuable information to help you make a decision whether or not to put in an offer.
- **Financing Options**: Guidance on various financing options, including mortgage rates and terms that might suit your financial situation. The lender is a crucial part of your team. Meeting with a knowledgeable and experienced mortgage consultant is an important next step after choosing your Real Estate Advisor. Together they can guide and pose questions to best assist you during the home buying process.
- **Contract Advice and Support**: Help with understanding contracts and legal documents to ensure a smooth transaction including disclosures, home inspections, preliminary title reports, closing statements and the like. Connect you with insurance service providers so you can secure fire insurance before closing escrow.
- **Home Warranty**: The DiMaggio Betta Group gives each client they work with, a one year home warranty plan for added peace of mind regarding repairs. They encourage home buyers to renew the plan year after year.
- **Closing Cost Assistance**: Insights into closing costs; including city* and county transfer taxes, and other fees and charges. (City transfer tax rates vary from city to city.).
- **Community Resources**: Information about local schools, amenities, activities, clubs, pickleball groups, golf courses, community events, charitable organizations, and neighborhoods to help you settle in.
- **Post-Purchase Support**: Continued support long after the purchase, including recommendations for contractors and maintenance services, interior designers, architects, plumbers, electricians and handymen; to financial planners, acupuncturists, chiropractors, urgent care centers, doctors, dentists and more. The list is endless. These benefits can enhance your home-buying experience and provide added value beyond the property itself.
The Holiday Edit
Navigating the Downsizing Journey: How The DiMaggio Betta Group Supports Seniors
Navigating the Downsizing Journey: How The DiMaggio Betta Group Supports Seniors
Downsizing can be a significant life change for seniors, often bringing a mix of emotions, challenges, and opportunities. At The DiMaggio Betta Group, we understand that this transition can feel overwhelming, but it doesn’t have to be.
Finding Support in Challenging Times: Top 10 Luxury Assisted Living Homes in the Bay Area
Here are ten of the top assisted living homes in the Bay Area, known for their luxury and high-end services, listed generally from most expensive to less expensive while covering Alameda, Contra Costa, Napa, and Sonoma Counties:
Piedmont: Expansive, Level-In, Classic Elegance
This exquisite Upper Piedmont Traditional home offers the perfect blend of classic elegance and modern luxury, featuring 4 spacious bedrooms and 4.5 well-appointed baths. From the moment you step inside, you’ll be captivated by the timeless charm of the sparkling hardwood floors and the sophistication of the marble stone flooring.
Piedmont: Level In, Elegant Mid-Century
This exquisite Mid-Century home in Upper Piedmont masterfully combines timeless design with modern comforts, spread across two thoughtfully designed levels. As you step into the main level, you’re greeted by a spacious formal living room adorned with beautiful hardwood floors and large windows that flood the space with natural light.
Mastering the Art of Home Pricing: Unlock Maximum Market Value
Pricing a home accurately while considering factors such as the quality of work, design, layout, and condition is crucial for attracting potential buyers and maximizing the sale price. Here’s an outline to guide you through the process:
167 Things a REALTOR® Does for Clients
REALTORS® do A LOT more than show homes. Here’s a list that outlines just how much a REALTOR® can bring to your transaction. – by the California Association of Realtors
